Google Maps Pack
The three local business listings that appear at the top of Google search results for location-based queries.
Read definition →Review Velocity
The rate at which a business collects new Google reviews over time — one of the strongest signals for local search ranking.
Read definition →Geo-Grid Rank Tracking
A method of measuring Google Maps rankings across multiple geographic points in a service area, displayed as a visual grid.
Read definition →Lead Response Time
The time between when a potential customer submits an inquiry and when they receive a first response from the contractor.
Read definition →Speed to Lead
How quickly a business responds to a new inbound lead — a critical factor in conversion rate for home service contractors.
Read definition →Google Business Profile
A free Google tool that controls how a business appears in Google Search and Google Maps results.
Read definition →Local SEO
Search engine optimization strategies specifically aimed at improving visibility in local search results and Google Maps.
Read definition →Map Pack Position
A contractor's specific ranking within the Google Maps local results — positions 1, 2, and 3 receive the majority of customer clicks.
Read definition →Review Management
The practice of systematically collecting, monitoring, and responding to customer reviews across online platforms.
Read definition →AI Lead Response
Automated artificial intelligence tools that send instant, personalized responses to new customer inquiries on behalf of a contractor.
Read definition →Nextdoor Lead Monitoring
Tracking neighborhood social network posts where homeowners ask for contractor recommendations, and responding before competitors.
Read definition →Review Request SMS
A text message sent to a customer after a completed job asking them to leave a Google review, with a direct link to the review page.
Read definition →Contractor CRM
Customer Relationship Management software designed for home service contractors to track leads, jobs, customers, and follow-ups.
Read definition →Missed Call Text Back
An automated system that sends a text message to a caller when a contractor can't answer the phone, keeping the lead warm.
Read definition →Local Pack
Another term for the Google Maps Pack — the three local business listings shown at the top of Google search results for location-based queries.
Read definition →Put These Concepts to Work
Forge automates the most impactful marketing strategies for contractors — review collection, lead response, and rank tracking.
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