A text message sent to a customer after a completed job asking them to leave a Google review, with a direct link to the review page.
A review request SMS is a text message sent to a customer shortly after a completed job asking them to share their experience in a Google review. It includes a direct link to the contractor's Google review page, making it as frictionless as possible for the customer to leave a review in one or two taps.
SMS review requests significantly outperform email review requests and verbal asks. Text messages have open rates above 90% compared to 20-30% for email. They're also easier to act on — a customer can tap the link, write a quick review, and submit it in under two minutes while still in the positive mindset immediately after a completed job.
Timing is critical. Review request SMS messages sent within 24 hours of job completion convert at significantly higher rates than those sent a week later. The customer's positive experience is freshest immediately after the job — the longer you wait, the more that emotional response fades and the less likely they are to take action.
The message itself should be short, personal, and specific: "Hi [Name], thanks for having us out today for your [service]. If you were happy with the work, a quick Google review would mean the world to us — it helps homeowners like you find us. Here's the link: [URL]. Thanks, [Your name]." Following up once, three to five days later, for customers who didn't respond adds another 20-30% response rate on top of the initial message.